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TPMA Virtual Forum Hosted on Second Life
On Feb 3, I will appear on a virtual panel hosted on Second Life titled “Positioning Your Trade Promotion Program for Economic Challenges” . The event and panel is organized by TPMA (Trade Promotion...
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Making Points-Based Rewards Programs Really Work
I’ll come right out and say that I am an avid supporter of points-based rewards programs for CPG brands. If planned and executed properly, rewards program can reach your most valuable consumers and...
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Social media app for bathrooms…courtesy of Charmin
This is a clever little application that I can actually see providing value to busy families on the go. A recent writeup references an iPhone app and BlackBerry app are also available for added...
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Jim Stengel Act II
I’ve always admired Jim Stengel, former Global Marketing Officer from Procter & Gamble. His focus on connecting with consumers is central to just about every message he shares with CPG marketers...
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Everyone Needs an Alice (Part I)
Will consumers habitually buy and replenish non-perishable food, household cleaning and HBA items online, en masse? That’s the question the founders of Alice.com asked themselves when thinking through...
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